Seller's Guide

Everything You Need To Know About Putting Your Home On The Market, Accepting An Offer, And Closing On Your Home

A Step-by-Step Guide for Sellers

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. This easy to follow guide will give you an overview of the end-to-end process and we’re here to guide you through each and every step so you can get organized and sell your home for the best price possible.

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Realtor® Consultation

Start your consultation by getting a comparative market analysis - ask us for your home’s value by either filling out the form below or contacting us directly by email, text or phone.

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Listing Presentation

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. We will discuss your needs during our listing presentation meeting so we can choose the right approach for you.

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Set List Price and Timeline

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing could lead to receiving less than what your home is worth. Working with agents with experience like us here at Portico, we can determine what other comparable homes are selling for and evaluate the current market to determine the right selling price for your home.

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Make-Ready Plan

Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Staging, Photography

We’ll work with you to present your home in the best light to potential buyers. This includes depersonalizing the space so that buyers can envision themselves in the space, staging where needed and getting professional photographs.

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List on MLS

We will list your property on MLS with photographs, description and other documents as needed. Depending on your property we may need to provide some of these documents to the new buyer: Municipal Utility District Notices, Property Improvement District Notice, Survey, T-47 Real Property Affidavit, Seller Disclosure Notice, Lead-Based Paint Addendum, Austin Energy Audit and others. We will guide you through the collection and the timing required to deliver these documents to the buyer.

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Marketing Plan

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. We create a marketing campaign that aims to get the most possible traffic to your listing.

Read More About Our Marketing Approach Here

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Offer Management and Evaluation

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is pre-qualified or pre-approved by a mortgage lender and that their offer is acceptable to you. Depending on the market, this might include managing multiple offers or facilitating counter-offers on sales price, closing costs, repairs, appliances and dates. We’ll do a side by side comparison of the offers and evaluate the best offer to accept.

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Sign the Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and it includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared and signed.

Congratulations!

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and it includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared and signed.

Please complete the following form to download our home seller’s guide

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Frequently Asked Questions

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Our Testimonials

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Tina P.

Dan made buying my first home so easy! After identifying an area I wanted to live, Dan sent letters to current homeowners, and was able to facilitate a purchase for a unit that was not currently for sale! He handled everything ...
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With our problem solving mindset, dedication and deep market knowledge, we have been trusted partners to our clients for many years. Contact us today to start the conversation.

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